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Joel Hietanen · Study
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Author
Joel Hietanen
14 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0003-4512-5627
Works
14 shown
The r/wallstreetbets ‘war machine’: Explicating dynamics of consumer resistance and capture
Marketing Theory
·
2022
·
2 authors
·
Open access
30
citations
Bleak signs of our times: Descent into ‘Terminal Marketing’
Marketing Theory
·
2022
·
3 authors
50
citations
The ‘dividual’ is semiocapitalist consumer culture
Journal of Marketing Management
·
2022
·
3 authors
24
citations
Mapping the absence: a theological critique of posthumanist influences in marketing and consumer research
Journal of Marketing Management
·
2020
·
3 authors
·
Open access
29
citations
“Something is missing”: Melancholia and belonging in collective consumption
Marketing Theory
·
2020
·
3 authors
·
Open access
23
citations
Performing place promotion—On implaced identity in marketized geographies
Marketing Theory
·
2019
·
3 authors
30
citations
Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
Marketing Theory
·
2019
·
4 authors
·
Open access
36
citations
The inhuman challenge: Writing with dark desire
Organization
·
2019
·
3 authors
·
Open access
30
citations
Screening marketing: videography and the expanding horizons of filmic research
Journal of Marketing Management
·
2018
·
3 authors
·
Open access
23
citations
Against the implicit politics of service-dominant logic
Marketing Theory
·
2017
·
3 authors
59
citations
Reimagining Society Through Retail Practice
Journal of Retailing
·
2016
·
5 authors
24
citations
Assessing the Societal Impact of Research: The Relational Engagement Approach
Journal of Public Policy & Marketing
·
2016
·
13 authors
·
Open access
172
citations
Market practices in countercultural market emergence
European Journal of Marketing
·
2015
·
2 authors
·
Open access
86
citations
Business model innovation vs replication: financial performance implications of strategic emphases
Journal of Strategic Marketing
·
2010
·
3 authors
289
citations