Screening marketing: videography and the expanding horizons of filmic research

Joonas Rokka, Joel Hietanen, Douglas T. Brownlie

2018-03-24articleJournal of Marketing Management23 citationsbronze

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Marketing and Advertising Strategies Cinema History and Criticism Cinema and Media Studies

Abstract

And the screen itself, even if it keeps a vertical position by convention, no longer seems to refer to the human posture, like a window or painting, but rather constitutes a table of information, a...

Citations in this library

Stored only when both papers are in the corpus — 23 citations exist upstream.

References

2000The skin of the film: intercultural cinema, embodiment, and the senses

1986Cinema I

2000The Skin of the Film

2008Video in Research in the Learning Sciences

2009Tactile Eye

1988Cinema 1: The Movement Image

2011Spacing organization: non-representational theory and performing organizational space

2010Moving image methodologies for more-than-human geographies

Cited by

2018L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ?

2023Reframing art online through collective meaning-making