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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Mauricio M. Palmeira · Study

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Mauricio M. Palmeira

19 works· latest 2025· 5 institutionscluster: provisionalORCID 0000-0002-6069-1718

h-index11

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Citations428

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Most cited in this library

Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers2013 · 92 citations
Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand2011 · 65 citations
The Zero-Comparison Effect2010 · 43 citations
Consumer reactions to professionals who use decision aids2015 · 42 citations
Framing as status or benefits?2016 · 28 citations

Works

19 shown

Backup Plans: The Impact of Disclosure on Perceptions of Expert Competence

Management Science·2025·2 authors

2citations

Consulting Multiple Advisors: When It Hurts and When It Does Not Hurt the Advisor–Advisee Relationship?

Journal of Behavioral Decision Making·2024·2 authors

4citations

Thou shalt be safe: Risk preferences in choice for sad others

Journal of Behavioral Decision Making·2023·2 authors·Open access

1citations

The opposing impacts of advice use on perceptions of competence

Journal of Behavioral Decision Making·2023·2 authors

8citations

An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind

Journal of Marketing Research·2022·3 authors

19citations

Advice in the presence of external cues: The impact of conflicting judgments on perceptions of expertise

Organizational Behavior and Human Decision Processes·2019·1 author

15citations

Impact of vertical line extensions on brand attitudes and new extensions

European Journal of Marketing·2019·2 authors

17citations

A ratings pattern heuristic in judgments of expertise: When being right Looks wrong

Organizational Behavior and Human Decision Processes·2018·3 authors

10citations

Customers' reactions to technological products: The impact of implicit theories of intelligence

Computers in Human Behavior·2017·2 authors

25citations

Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction

Journal of Retailing and Consumer Services·2016·3 authors

27citations

Framing as status or benefits?

European Journal of Marketing·2016·4 authors

28citations

Other-serving bias in advice-taking: When advisors receive more credit than blame

Organizational Behavior and Human Decision Processes·2015·3 authors

25citations

Consumer reactions to professionals who use decision aids

European Journal of Marketing·2015·2 authors

42citations

The Discrimination Heuristic: the Role of Variance in Judgements of Expertise

ACR North American Advances·2015·2 authors

0citations

Intuitions in Conflict: Preference Reversals Due to Switch Between Sensitization and Diminishing Sensitivity

Journal of Behavioral Decision Making·2013·1 author

1citations

Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers

Journal of Consumer Research·2013·2 authors

92citations

Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand

Journal of Retailing·2011·2 authors

65citations

The Zero-Comparison Effect

Journal of Consumer Research·2010·1 author

43citations

Criteria instability and the isolated option effect

Organizational Behavior and Human Decision Processes·2008·1 author

4citations