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Estela Núñez‐Barriopedro · Study
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Author
Estela Núñez‐Barriopedro
14 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0002-2292-8147
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Most cited in this library
The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
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Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
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The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
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How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
2021 · 49 citations
Works
14 shown
Constraints and barriers on industrial customer performance in an omnichannel ecosystem
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The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Psychology and Marketing
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A public service management model as an antecedent for citizen satisfaction and fiscal policy
Management Decision
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Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Journal of Business Research
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2022
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Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach
Journal of Business and Industrial Marketing
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45
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Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production
Frontiers in Psychology
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2021
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4 authors
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Open access
38
citations
The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion
Corporate Governance
·
2021
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3 authors
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101
citations
How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
Frontiers in Psychology
·
2021
·
4 authors
·
Open access
49
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Omnichannel Management in a B2B context: Concept, research agenda and bibliometric review
International Journal of Industrial Engineering and Management
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2021
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3 authors
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Open access
24
citations
Gestión de calidad como estrategia clave de la felicidad en el deporte federado
Retos
·
2019
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3 authors
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Open access
10
citations
Employee Happiness in the Industry 4.0 Era: Insights from the Spanish Industrial Sector
IEEE Technology & Engineering Management Conference (TEMSCON)
·
2019
·
4 authors
·
other
43
citations
The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
Corporate Social Responsibility and Environmental Management
·
2019
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3 authors
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Open access
124
citations
Towards A Happy, Creative and Social Higher Education Institution: The Case of Non-Profit Marketing and Business Creation Subjects at the University of Cadiz
LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)
·
2019
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4 authors
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Open access
15
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Estrategias de marketing desde la diferenciación en las denominaciones de origen, la creatividad y la felicidad para un mejor posicionamiento en el mercado del vino
Dialnet (Universidad de la Rioja)
·
2019
·
3 authors
1
citations