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Kenneth Traynor · Study

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Kenneth Traynor

4 works· latest 2003· 1 institutionscluster: provisional

h-index4

i104

Citations78

Works here4

83

89

97

03

Most cited in this library

Marketing approaches used by high tech firms1989 · 32 citations
A comparison of marketing approaches used by high-tech firms: 1985 versus 20012003 · 23 citations
The degree of innovativeness and marketing approaches used by high-technology firms1997 · 12 citations
Accountant Advertising: Perceptions, Attitudes, and Behaviors1983 · 11 citations

Works

4 shown

A comparison of marketing approaches used by high-tech firms: 1985 versus 2001

Industrial Marketing Management·2003·2 authors

23citations

The degree of innovativeness and marketing approaches used by high-technology firms

International Journal of Technology Management·1997·2 authors

12citations

Marketing approaches used by high tech firms

Industrial Marketing Management·1989·2 authors

32citations

Accountant Advertising: Perceptions, Attitudes, and Behaviors

Journal of Advertising Research·1983·1 author

11citations