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A comparison of marketing approaches used by high-tech firms: 1985 versus 2001 · Study

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ArticleA comparison of marketing approaches used by high-tech firms: 1985 versus 2001

Kenneth Traynor2003

Article2003

A comparison of marketing approaches used by high-tech firms: 1985 versus 2001

Kenneth Traynor · Susan C. Traynor

23 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Digital Marketing and Social Media Digital Innovation in Industries

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References

2001An online prepurchase intentions model 2000Internet shopping, consumer search and product branding 1997High-tech industry marketing: The elements of a sophisticated global strategy 1995Marketing high‐tech products: the emerging themes 2000Marketing high technology: preparation, targeting, positioning, execution 1988PRICING DECISION MAKING FOR HIGH‐TECHNOLOGY PRODUCTS AND SERVICES 1989Marketing approaches used by high tech firms 1999Role of Market Turbulence in Shaping Pricing Strategy

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2007Stimulating Dynamic Value: Social Capital and Business Incubation as a Pathway to Competitive Success 2006A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms 2014Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements 2012Marketing in high-technology firms

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Year2003

Typearticle

Published2003-10-09

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations23

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.indmarman.2003.08.013

openalex_workW2016854495

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