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A comparison of marketing approaches used by high-tech firms: 1985 versus 2001
8 references·4 citing·56 second hop
A comparison of marketing approaches used by high-tech firms: 1985 versus 2001 (2003)A comparison of marketing approaches used…An online prepurchase intentions model (2001)An online prepurchase intenti…Marketing high technology: preparation, targeting, positioning, execution (2000)Marketing high technology: pr…Internet shopping, consumer search and product branding (2000)Internet shopping, consumer s…Role of Market Turbulence in Shaping Pricing Strategy (1999)Role of Market Turbulence in …High-tech industry marketing: The elements of a sophisticated global strategy (1997)High-tech industry marketing:…Marketing high‐tech products: the emerging themes (1995)Marketing high‐tech products:…Marketing approaches used by high tech firms (1989)Marketing approaches used by …PRICING DECISION MAKING FOR HIGH‐TECHNOLOGY PRODUCTS AND SERVICES (1988)PRICING DECISION MAKING FOR H…Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements (2014)Innovation Management and Mar…Marketing in high-technology firms (2012)Marketing in high-technology …Stimulating Dynamic Value: Social Capital and Business Incubation as a Pathway to Competitive Success (2007)Stimulating Dynamic Value: So…A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms (2006)A resource-advantage perspect…Information and Consumer Behavior (1970)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Managing the distribution channels for high‐technology products (2004)Is synergy always good? Clarifying the effect of innovation capital and customer capital on firm performance in two contexts (2008)When does guanxi bolster or damage firm profitability? The contingent effects of firm- and market-level characteristics (2011)Coefficient Alpha and the Internal Structure of Tests (1951)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Exploring the intention–behavior link in student entrepreneurship: Moderating effects of individual and environmental characteristics (2015)Coworking-spaces: how a phenomenon of the sharing economy builds a novel trend for the workplace and for entrepreneurship (2016)Business incubators and accelerators: a co-citation analysis-based, systematic literature review (2018)Diffusion of Innovations 1 (2019)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Perceived information security, financial liability and consumer trust in electronic commerce transactions (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention (2010)Positioning: The Battle for Your Mind (1981)Technological paradigms and technological trajectories (1982)Customer support (1999)Marketing management: analysis. planning. implementation and control (2000)Invocaciones y usos inadecuados de la ciencia en publicidad (2001)A dynamic capabilities perspective on pro-market reforms and university technology transfer in a transition economy (2021)Increasing returns and the new world of business. (1996)Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1997)Creating the market for disruptive innovation: Market proactiveness at the launch stage (2002)Examining The Impact Of Mobile Marketing On Consumers' Attitudes and Purchase Intentions. (2010)Modeling Citizen Satisfaction with Mandatory Adoption of an E-Government Technology (2010)Crossing the chasm : marketing and selling disruptive products to mainstream customers (2014)Industrial buying in high-tech markets (1986)Foreign market channel integration decisions of Canadian computer software firms (1996)Marketing Information Systems Practices in Small Manufacturing Firms: Antecedents and Consequences (2001)Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective (2006)Principles of Marketing (1972)Beyond the Many Faces of Price: An Integration of Pricing Strategies (1986)Marketing High Technology: An Insider's View (1988)The logic of revenue logic? Strategic and operational levels of pricing in the context of software business (2009)Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)The theory of planned behavior (1991)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants (2008)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)The Concept of the Marketing Mix (1964)THE GLOBALIZATION OF MARKETS (1983)The way to win in cross-border alliances. (1992)The Critical Role of Product Quality in the International Performance of Industrial Firms (2000)A firm’s competence development through its network of exchange relationships (2001)Personal Selling of High-Technology Products: The Solution-Selling Imperative (2008)Social Capital in the Creation of Human Capital (1988)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Pursuing “flexible commitment” as strategic ambidexterity (2012)Strategic marketing patterns and performance implications (2016)Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters (2018)
this work references cited by second hop

References

  • 2001An online prepurchase intentions model797 cited
  • 2000Internet shopping, consumer search and product branding330 cited
  • 1997High-tech industry marketing: The elements of a sophisticated global strategy68 cited
  • 1995Marketing high‐tech products: the emerging themes67 cited
  • 2000Marketing high technology: preparation, targeting, positioning, execution53 cited
  • 1988PRICING DECISION MAKING FOR HIGH‐TECHNOLOGY PRODUCTS AND SERVICES38 cited
  • 1989Marketing approaches used by high tech firms32 cited
  • 1999Role of Market Turbulence in Shaping Pricing Strategy29 cited

Cited by

  • 2007Stimulating Dynamic Value: Social Capital and Business Incubation as a Pathway to Competitive Success240 cited
  • 2006A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms53 cited
  • 2014Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements9 cited
  • 2012Marketing in high-technology firms5 cited

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