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Role of Market Turbulence in Shaping Pricing Strategy · Study

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ArticleRole of Market Turbulence in Shaping Pricing Strategy

Michael F. Smith1999

Article1999

Role of Market Turbulence in Shaping Pricing Strategy

Michael F. Smith · Richard A. Lancioni · Howard Paul Forman

29 citations·0/0 files stored·Industrial Marketing Management

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Supply Chain and Inventory Management

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1970Information and Consumer Behavior 1981The Role of Market Forces in Assuring Contractual Performance 1983Premiums for High Quality Products as Returns to Reputations 1979An Information Processing Theory of Consumer Choice 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset 1987A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products

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2011When does guanxi bolster or damage firm profitability? The contingent effects of firm- and market-level characteristics 2008Is synergy always good? Clarifying the effect of innovation capital and customer capital on firm performance in two contexts 2004Managing the distribution channels for high‐technology products 2002Implications of pricing strategy–venture strategy congruence: an application using optimal models in an international context 2003A comparison of marketing approaches used by high-tech firms: 1985 versus 2001

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Year1999

Typearticle

Published1999-11-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations29

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0019-8501(98)00037-6

openalex_workW1965571768

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2014Pricing myopia: do leading companies capture the full value of their pricing strategies?

2007A marketing mix model for a complex and turbulent environment

2003An investigation into how marketers cope with an environment of high complexity and turbulence, with special reference to the South African environment.