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Role of Market Turbulence in Shaping Pricing Strategy
16 references·9 citing·46 second hop
Role of Market Turbulence in Shaping Pricing Strategy (1999)Role of Market Turbulence in Shaping Pric…A New Strategy Framework for Coping with Turbulence (1997)A New Strategy Framework for …Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets (1995)Vendor Consideration and Swit…The Discipline of Market Leaders (1995)The Discipline of Market Lead…Empirical Generalizations from Reference Price Research (1995)Empirical Generalizations fro…Contextual and Temporal Components of Reference Price (1994)Contextual and Temporal Compo…Price Premium Variations as a Consequence of Buyers' Lack of Information (1992)Price Premium Variations as a…Consumer Price and Promotion Expectations: An Experimental Study (1992)Consumer Price and Promotion …Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset (1991)Marketing in an Information-I…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)A Diffusion Theory Model of A…An Empirical Investigation of the Information Sources used during the Industrial Buying Process (1984)An Empirical Investigation of…Premiums for High Quality Products as Returns to Reputations (1983)Premiums for High Quality Pro…The Role of Market Forces in Assuring Contractual Performance (1981)The Role of Market Forces in …Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Information and Consumer Behavior (1970)Information and Consumer Beha…Pricing myopia: do leading companies capture the full value of their pricing strategies? (2014)Pricing myopia: do leading co…When does guanxi bolster or damage firm profitability? The contingent effects of firm- and market-level characteristics (2011)When does guanxi bolster or d…New printing technology and pricing (2008)New printing technology and p…Is synergy always good? Clarifying the effect of innovation capital and customer capital on firm performance in two contexts (2008)Is synergy always good? Clari…A marketing mix model for a complex and turbulent environment (2007)A marketing mix model for a c…Managing the distribution channels for high‐technology products (2004)Managing the distribution cha…An investigation into how marketers cope with an environment of high complexity and turbulence, with special reference to the South African environment. (2003)An investigation into how mar…A comparison of marketing approaches used by high-tech firms: 1985 versus 2001 (2003)A comparison of marketing app…Implications of pricing strategy–venture strategy congruence: an application using optimal models in an international context (2002)Implications of pricing strat…Durability and Monopoly (1972)Experimental Tests of the Endowment Effect and the Coase Theorem (2000)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Reference Price Research: Review and Propositions (2005)“Greening” the marketing mix: do firms do it and does it pay off? 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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1981The Role of Market Forces in Assuring Contractual Performance3,652 cited
  • 1983Premiums for High Quality Products as Returns to Reputations2,342 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset990 cited
  • 1987A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products932 cited
  • 1995Empirical Generalizations from Reference Price Research793 cited
  • 1995The Discipline of Market Leaders740 cited
  • 1995Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets611 cited
  • 1994Contextual and Temporal Components of Reference Price522 cited
  • 1992Consumer Price and Promotion Expectations: An Experimental Study434 cited
  • 1997A New Strategy Framework for Coping with Turbulence319 cited
  • 1984An Empirical Investigation of the Information Sources used during the Industrial Buying Process

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207 cited
  • 1992Price Premium Variations as a Consequence of Buyers' Lack of Information197 cited
  • Cited by

    • 2011When does guanxi bolster or damage firm profitability? The contingent effects of firm- and market-level characteristics52 cited
    • 2008Is synergy always good? Clarifying the effect of innovation capital and customer capital on firm performance in two contexts44 cited
    • 2004Managing the distribution channels for high‐technology products32 cited
    • 2003A comparison of marketing approaches used by high-tech firms: 1985 versus 200123 cited
    • 2002Implications of pricing strategy–venture strategy congruence: an application using optimal models in an international context23 cited
    • 2014Pricing myopia: do leading companies capture the full value of their pricing strategies?22 cited
    • 2007A marketing mix model for a complex and turbulent environment17 cited
    • 2003An investigation into how marketers cope with an environment of high complexity and turbulence, with special reference to the South African environment.13 cited
    • 2008New printing technology and pricing11 cited