The way to win in cross-border alliances.

Joel A. Bleeke · Damien Ernst

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International Business and FDI Innovation and Knowledge Management Business Strategy and Innovation

Abstract

Global competition has paved the way to new corporate combinations--and opened up new pitfalls along the way. In "The Way to Win in Cross-Border Alliances," Joel Bleeke and David Ernst offer the unconventional lessons of their study of 49 cross-border alliances. For example, alliances between a weak and a strong company usually don't work; but fifty-fifty ownership of joint ventures actually improves decision making.

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