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Amar Cheema · Study
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Author
Amar Cheema
24 works
· latest 2020
· 5 institutions
cluster: provisional
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19
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20
Citations
3,096
Works here
24
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Most cited in this library
The Effect of Need for Uniqueness on Word of Mouth
2010 · 430 citations
Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
2012 · 339 citations
Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions
2006 · 256 citations
The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility
2002 · 237 citations
The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism
2012 · 215 citations
Works
24 shown
Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases
Journal of Marketing
·
2020
·
3 authors
·
Open access
164
citations
Do Evaluations Rise With Experience?
Psychological Science
·
2018
·
2 authors
·
Open access
11
citations
Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
Journal of Consumer Research
·
2012
·
2 authors
339
citations
The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism
Journal of Consumer Research
·
2012
·
2 authors
215
citations
Influence of Warm versus Cool Temperatures on Consumer Choice: A Resource Depletion Account
Journal of Marketing Research
·
2012
·
2 authors
91
citations
Price discrimination in service industries
Marketing Letters
·
2012
·
12 authors
·
Open access
43
citations
Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level
Journal of Marketing Research
·
2011
·
2 authors
149
citations
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
Journal of Marketing
·
2011
·
2 authors
147
citations
Earmarking and Partitioning: Increasing Saving by Low-Income Households
Journal of Marketing Research
·
2011
·
2 authors
158
citations
Savings: The Role of Specificity and Construal Level
·
2011
·
1 author
0
citations
The Effect of Need for Uniqueness on Word of Mouth
Journal of Marketing Research
·
2010
·
2 authors
430
citations
Framing Goals to Increase Or Decrease Personal Savings: the Effect of Specific Goals and Construal Level
ACR North American Advances
·
2010
·
2 authors
0
citations
Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects
Journal of Business Research
·
2009
·
2 authors
174
citations
The Effect of Partitions on Controlling Consumption
Journal of Marketing Research
·
2008
·
2 authors
132
citations
Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation
Journal of Marketing Research
·
2008
·
2 authors
88
citations
Surcharges and Seller Reputation
Journal of Consumer Research
·
2008
·
1 author
·
Open access
87
citations
Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions
Journal of Consumer Psychology
·
2006
·
2 authors
256
citations
The Effect of Bracketing on Spending
SSRN Electronic Journal
·
2006
·
2 authors
·
preprint
·
Open access
0
citations
Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions
Marketing Letters
·
2005
·
11 authors
·
Open access
50
citations
When Goals Are Counterproductive: The Effects of Violation of a Behavioral Goal on Subsequent Performance
Journal of Consumer Research
·
2004
·
2 authors
172
citations
When Goals are Counter-Productive: The Effects of Violation of a Behavioral Goal on Subsequent Performance
PsycEXTRA Dataset
·
2003
·
2 authors
·
dataset
6
citations
Auctions: Research Opportunities in Marketing
Marketing Letters
·
2002
·
13 authors
71
citations
The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility
Marketing Science
·
2002
·
2 authors
237
citations
The Effect of Windfall Gains on the Sunk-Cost Effect
Marketing Letters
·
2001
·
2 authors
76
citations