SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Michael J. Houston · Study

Home/Author

Michael J. Houston

15 works· latest 2015· 2 institutionscluster: provisionalORCID 0000-0002-1951-084X

h-index15

i1015

Citations2,028

Works here15

72

85

87

93

98

02

06

08

09

12

14

15

Most cited in this library

Measurement of Individual Differences in Visual versus Verbal Information Processing1985 · 498 citations
The Effects of Brand Name Suggestiveness on Advertising Recall1998 · 444 citations
Goal-Oriented Experiences and the Development of Knowledge1993 · 244 citations
Picture-Word Consistency and the Elaborative Processing of Advertisements1987 · 243 citations
Exemplars or Beliefs? The Impact of Self‐View on the Nature and Relative Influence of Brand Associations2006 · 131 citations

Works

15 shown

What is Consumer Well-Being to Asians?

Social Indicators Research·2015·5 authors

15citations

Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information

Psychology and Marketing·2014·3 authors·Open access

32citations

Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims

Journal of Marketing Communications·2012·4 authors

30citations

Field Dependency and Brand Cognitive Structures

Journal of Marketing Research·2009·2 authors

24citations

On the malleable nature of product meaning in China

Journal of Consumer Behaviour·2008·2 authors

17citations

Fading Optimism in Products: Temporal Changes in Expectations about Performance

Journal of Marketing Research·2006·2 authors

33citations

Exemplars or Beliefs? The Impact of Self‐View on the Nature and Relative Influence of Brand Associations

Journal of Consumer Research·2006·2 authors

131citations

Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai, China

Journal of International Marketing·2002·2 authors

86citations

The Effects of Brand Name Suggestiveness on Advertising Recall

Journal of Marketing·1998·3 authors

444citations

Consumption As Self-Presentation in a Collectivist Society

ACR Asia-Pacific Advances·1998·2 authors

48citations

Goal-Oriented Experiences and the Development of Knowledge

Journal of Consumer Research·1993·2 authors

244citations

Picture-Word Consistency and the Elaborative Processing of Advertisements

Journal of Marketing Research·1987·3 authors

243citations

Picture-Word Consistency and the Elaborative Processing of Advertisements

Journal of Marketing Research·1987·3 authors

129citations

Measurement of Individual Differences in Visual versus Verbal Information Processing

Journal of Consumer Research·1985·3 authors

498citations

Cognitive Consequences of Brand Loyalty

Journal of Marketing Research·1972·2 authors

54citations