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Nan Jiang · Study

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Nan Jiang

8 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-4410-6283

h-index8

i108

Citations416

Works here8

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25

Most cited in this library

An empirical study on the influence of economy hotel website quality on online booking intentions2017 · 185 citations
The Impact of Scarcity on Consumers’ Impulse Buying Based on the S-O-R Theory2022 · 82 citations
Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction2016 · 43 citations
The Impact of Scarcity of Medical Protective Products on Chinese Consumers’ Impulsive Purchasing during the COVID-19 Epidemic in China2021 · 34 citations
Using big data to understand the online ecology of COVID-19 vaccination hesitancy2022 · 25 citations

Works

8 shown

Explaining subscription intention for video streaming platforms in China: Integrating the UTAUT2 model, perceived value theory, and S-O-R theory

PLoS ONE·2025·4 authors·Open access

11citations

Impact of athlete performance and brand social value on product involvement: a mediation role of celebrity endorsement in social media

Asia-Pacific Journal of Business Administration·2022·6 authors

15citations

The Impact of Scarcity on Consumers’ Impulse Buying Based on the S-O-R Theory

Frontiers in Psychology·2022·4 authors·Open access

82citations

Using big data to understand the online ecology of COVID-19 vaccination hesitancy

Humanities and Social Sciences Communications·2022·3 authors·Open access

25citations

The Impact of Scarcity of Medical Protective Products on Chinese Consumers’ Impulsive Purchasing during the COVID-19 Epidemic in China

Sustainability·2021·4 authors·Open access

34citations

An empirical study on the influence of economy hotel website quality on online booking intentions

International Journal of Hospitality Management·2017·4 authors

185citations

Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction

International Review of Management and Marketing·2016·3 authors·Open access

43citations

The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention

International Review of Management and Marketing·2016·3 authors·Open access

21citations