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The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention

See Kwong Goh · Nan Jiang · Kelly Pei Leng Tee

21 citations0/0 files storedInternational Review of Management and Marketing

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Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour Consumer Behavior in Brand Consumption and Identification

Abstract

The purpose of this study is to examine the subjective factors; brand trust, self-image congruence and usage satisfaction toward repeat purchase intention of smartphones among the Gen-Y consumers in Malaysia.A total of 182 respondents participated in this research.Most of the respondents purchased a smartphone within the last 12 months and a large number of the respondents are active users of text messaging and smartphone applications.Results indicate that self-image congruence is the main antecedents for repeat purchase of smartphones.This is the followed by usage satisfaction as the second predictor and lastly would be brand trust.This paper provides some discussion and recommendations for practitioners.

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References

1994The Commitment-Trust Theory of Relationship Marketing 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1990Zero defections: quality comes to services.1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 1982Self-Concept in Consumer Behavior: A Critical Review 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions 1995Why Satisfied Customers Defect 2003Customer repurchase intention

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2020Purchasing Intention: A Research on Mobile Phone Usage by Young Adults 2020HUBUNGAN BRAND EXPERIENCE, BRAND IMAGE, BRAND SATISFACTION, DAN BRAND LOYALTY DALAM PESPEKTIF FOUR-STAGE LOYALTY MODEL (STUDI TERHADAP MAHASISWA PENGGUNA SMARTPHONE DI TARAKAN)

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