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Matt Johnson · Study
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Author
Matt Johnson
2 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-8063-4251
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Most cited in this library
Defining the Phygital Marketing Advantage
2021 · 93 citations
Phygital marketing through the lens of neuroscience and phenomenology: an interpretivist account
2023 · 19 citations
Works
2 shown
Phygital marketing through the lens of neuroscience and phenomenology: an interpretivist account
Qualitative Market Research An International Journal
·
2023
·
2 authors
19
citations
Defining the Phygital Marketing Advantage
Journal of theoretical and applied electronic commerce research
·
2021
·
2 authors
·
Open access
93
citations