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Rico Piehler · Study
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Author
Rico Piehler
16 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0001-5883-7530
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16
Citations
1,007
Works here
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Most cited in this library
“That's not my job”: Exploring the employee perspective in the development of brand ambassadors
2013 · 167 citations
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
2016 · 162 citations
Strategic Brand Management
2023 · 84 citations
Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions
2018 · 69 citations
Identitätsbasierte Markenführung
2021 · 65 citations
Works
16 shown
Identitätsbasierte Markenführung
Springer eBooks
·
2024
·
5 authors
·
book
15
citations
Strategic Brand Management
Springer eBooks
·
2023
·
5 authors
·
chapter
84
citations
Identity-Based Brand Management
Springer eBooks
·
2023
·
5 authors
·
book
15
citations
Branding’s academic–practitioner gap: managers’ views
Journal of Product & Brand Management
·
2021
·
5 authors
21
citations
Identitätsbasierte Markenführung
Springer eBooks
·
2021
·
5 authors
·
book
65
citations
Reacting to negative online customer reviews
Journal of Service Theory and Practice
·
2019
·
4 authors
34
citations
Employees as a second audience: the effect of external communication on internal brand management outcomes
Journal of Brand Management
·
2018
·
3 authors
55
citations
Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions
Journal of Brand Management
·
2018
·
1 author
69
citations
Internal brand management: introduction to the special issue and directions for future research
Journal of Brand Management
·
2018
·
3 authors
·
editorial
·
Open access
60
citations
Identitätsbasierte Markenführung
Springer eBooks
·
2018
·
4 authors
·
book
60
citations
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
European Journal of Marketing
·
2016
·
4 authors
162
citations
Internal Branding — Relevance, Management and Challenges
Marketing Review St Gallen
·
2015
·
3 authors
57
citations
Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs
Journal of Brand Management
·
2014
·
3 authors
52
citations
“That's not my job”: Exploring the employee perspective in the development of brand ambassadors
International Journal of Hospitality Management
·
2013
·
3 authors
167
citations
Employer Branding vs. Internal Branding – Ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung
Die Unternehmung
·
2013
·
2 authors
·
Open access
41
citations
Interne Markenführung
Gabler eBooks
·
2011
·
1 author
·
book
50
citations