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Jay P. Carlson · Study

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Jay P. Carlson

9 works· latest 2017· 4 institutionscluster: provisionalORCID 0000-0001-9040-3927

h-index9

i109

Citations846

Works here9

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Most cited in this library

Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings2008 · 329 citations
Persuasion knowledge and consumer reactions to pricing tactics2007 · 151 citations
Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising2002 · 126 citations
Examining differences in consumer reactions to partitioned prices with a variable number of price components2007 · 67 citations
Influences on what consumers know and what they think they know regarding marketer pricing tactics2007 · 65 citations

Works

9 shown

Consumer evaluations of bonus packs offered with price discounts

Journal of Consumer Marketing·2017·1 author

18citations

Consumer Responses to Bonus Pack and Product Enlargement Claims

The Journal of Marketing Theory and Practice·2015·3 authors

13citations

Why consumers respond differently to absolute versus percentage descriptions of quantities

Marketing Letters·2012·3 authors·Open access

17citations

Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings

Journal of Consumer Research·2008·3 authors

329citations

Examining differences in consumer reactions to partitioned prices with a variable number of price components

Journal of Business Research·2007·2 authors

67citations

Persuasion knowledge and consumer reactions to pricing tactics

Journal of Retailing·2007·3 authors

151citations

Influences on what consumers know and what they think they know regarding marketer pricing tactics

Psychology and Marketing·2007·3 authors

65citations

Using invoice price information to frame advertised offers

Journal of Business Research·2003·3 authors

60citations

Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertising

Journal of Advertising·2002·2 authors

126citations