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ArticleUsing invoice price information to frame advertised offers

William O. Bearden2003

Article2003

Using invoice price information to frame advertised offers

William O. Bearden · Jay P. Carlson · David M. Hardesty

60 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1979Prospect Theory: An Analysis of Decision under Risk 1988Structural equation modeling in practice: A review and recommended two-step approach.1988Prospect theory: An analysis of decision under risk 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1970Information and Consumer Behavior 1985Mental Accounting and Consumer Choice

Cited by

2020Is Honesty the Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing 2008The nature and consequences of price unfairness in services: a comparison to tangible goods 2025Towards a Better Understanding of Mobile Banking App Adoption and Use: Integrating Security, Risk, and Trust into UTAUT2 2015Pricing strategy & practice 2010Moderating effects in consumers' perceptions of price unfairness

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Year2003

Typearticle

Published2003-03-25

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations60

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0148-2963(01)00225-9

openalex_workW2007308192

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2013

The Influence of Relational Selling Behavior on Relationship Quality: The Moderating Effect of Perceived Price and Customers’ Relationship Proneness

2010When consumers cope with price-persuasion knowledge: The role of topic knowledge

2022The Bright Side of Inequity Aversion