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Raymond E Kordupleski · Study

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Raymond E Kordupleski

4 works· latest 2018· 1 institutionscluster: provisional

h-index4

i104

Citations469

Works here4

93

97

03

18

Most cited in this library

Why Improving Quality Doesn't Improve Quality (or Whatever Happened to Marketing?)1993 · 259 citations
Good and bad market research: A critical review of Net Promoter Score2018 · 120 citations
Building and deploying profitable growth strategies based on the waterfall of customer value added1997 · 71 citations
Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage2003 · 19 citations

Works

4 shown

Good and bad market research: A critical review of Net Promoter Score

Applied Stochastic Models in Business and Industry·2018·2 authors

120citations

Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage

·2003·2 authors·book

19citations

Building and deploying profitable growth strategies based on the waterfall of customer value added

European Management Journal·1997·2 authors

71citations

Why Improving Quality Doesn't Improve Quality (or Whatever Happened to Marketing?)

California Management Review·1993·3 authors

259citations