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Gergana Y. Nenkov · Study
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Author
Gergana Y. Nenkov
27 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0003-4580-5972
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21
Citations
1,655
Works here
27
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Most cited in this library
A short form of the Maximization Scale: Factor structure, reliability and validity studies
2008 · 279 citations
“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption
2014 · 277 citations
Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes
2007 · 187 citations
Consumer spending self-control effectiveness and outcome elaboration prompts
2011 · 167 citations
Pre- versus postdecisional deliberation and goal commitment: The positive effects of defensiveness
2011 · 108 citations
Works
27 shown
Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better
Journal of Sustainable Marketing
·
2024
·
14 authors
·
Open access
11
citations
Shifting focus in the fight against core environmental challenges
Journal of the Academy of Marketing Science
·
2024
·
1 author
·
Open access
26
citations
Beyond Income: Dynamic Consumer Financial Vulnerability
Journal of Marketing
·
2022
·
6 authors
60
citations
When Implementation Intentions Backfire: Illusion of Goal Progress in Financial Decisions
ACR North American Advances
·
2018
·
3 authors
0
citations
Elaboration on potential outcomes (EPO) and the consultative salesperson: investigating effects on attributions and performance
Journal of Personal Selling and Sales Management
·
2017
·
4 authors
26
citations
The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being
Journal of Public Policy & Marketing
·
2016
·
6 authors
29
citations
Solving the annuity puzzle: The role of mortality salience in retirement savings decumulation decisions
Journal of Consumer Psychology
·
2015
·
2 authors
53
citations
Save Like the Joneses
Journal of Service Research
·
2015
·
2 authors
87
citations
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Marketing Letters
·
2014
·
2 authors
38
citations
“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption
Journal of Consumer Research
·
2014
·
2 authors
277
citations
Fluency in Future Focus
Social Psychological and Personality Science
·
2014
·
3 authors
12
citations
The role of hope in financial risk seeking.
Journal of Experimental Psychology Applied
·
2014
·
4 authors
24
citations
Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
Journal of Marketing Research
·
2012
·
5 authors
·
Open access
50
citations
"Embodiment in judgment and choice": Correction to Reimann et al. (2012).
Journal of Neuroscience Psychology and Economics
·
2012
·
16 authors
·
other
1
citations
It’s all in the mindset: Effects of varying psychological distance in persuasive messages
Marketing Letters
·
2012
·
1 author
59
citations
Embodiment in judgment and choice.
Journal of Neuroscience Psychology and Economics
·
2012
·
16 authors
·
Open access
45
citations
Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives
CBS Research Portal (Copenhagen Business School)
·
2012
·
16 authors
·
other
·
Open access
0
citations
Pre- versus postdecisional deliberation and goal commitment: The positive effects of defensiveness
Journal of Experimental Social Psychology
·
2011
·
2 authors
·
Open access
108
citations
Perceived marketing–sales relationship effectiveness: a matter of justice
Journal of the Academy of Marketing Science
·
2011
·
3 authors
55
citations
Consumer spending self-control effectiveness and outcome elaboration prompts
Journal of the Academy of Marketing Science
·
2011
·
3 authors
·
Open access
167
citations
It’s all in the Mindset: Effects of Varying Psychological Distance in Persuasive Messages
SSRN Electronic Journal
·
2011
·
1 author
·
preprint
·
Open access
29
citations
You Save, I Save, You Spend, I Spend: the Moderating Role of Deliberative Mindsets on Mental Budgeting By Social Comparison
ACR North American Advances
·
2011
·
3 authors
0
citations
Differentiating the Psychological Impact of Threats to Hope and Hopefulness
ACR North American Advances
·
2010
·
3 authors
3
citations
The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases
Journal of Marketing Research
·
2009
·
4 authors
·
Open access
29
citations
A short form of the Maximization Scale: Factor structure, reliability and validity studies
Judgment and Decision Making
·
2008
·
5 authors
·
Open access
279
citations
Decision-Making Scenario Measure
PsycTESTS Dataset
·
2008
·
3 authors
·
dataset
0
citations
Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes
Journal of Consumer Research
·
2007
·
3 authors
·
Open access
187
citations