Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives

Martin Reimann · Raquel Castaño · Nitika Garg · Robert Kreuzbauer · Aparna A. Labroo · Angela Yuson Lee +10 more

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Decision-Making and Behavioral Economics Consumer Retail Behavior Studies Embodied and Extended Cognition

Abstract

This roundtable discusses embodiment in consumer judgment and decision-making to (1) assess the state of knowledge, (2) bring clarity to the interaction of cognitive appraisals and bodily perceptions of emotion and its effect on cognitive representations, and (3) develop directions for research on the role of embodiment in consumer behaviors.

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