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Marjolein Moorman · Study
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Author
Marjolein Moorman
10 works
· latest 2015
· 1 institutions
cluster: provisional
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Citations
2,157
Works here
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Most cited in this library
Introducing COBRAs
2011 · 1,467 citations
The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting
2002 · 208 citations
At Odds: Laughing and Thinking? The Appreciation, Processing, and Persuasiveness of Political Satire
2015 · 123 citations
The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting
2007 · 85 citations
Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising
2012 · 81 citations
Works
10 shown
At Odds: Laughing and Thinking? The Appreciation, Processing, and Persuasiveness of Political Satire
Journal of Communication
·
2015
·
4 authors
·
Open access
123
citations
Political News with a Personal Touch
Journalism & Mass Communication Quarterly
·
2014
·
4 authors
·
Open access
69
citations
News With an Attitude: Assessing the Mechanisms Underlying the Effects of Opinionated News
Mass Communication & Society
·
2014
·
4 authors
·
Open access
23
citations
Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising
Journal of Advertising
·
2012
·
4 authors
81
citations
Introducing COBRAs
International Journal of Advertising
·
2011
·
3 authors
1,467
citations
Taking up an Event: Brand Image Transfer during the FIFA World Cup
International Journal of Market Research
·
2009
·
3 authors
17
citations
The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting
Journal of Advertising
·
2007
·
3 authors
85
citations
The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block
Journal of Advertising Research
·
2005
·
3 authors
60
citations
Context considered : the relationship between media environments and advertising effects
UvA-DARE (University of Amsterdam)
·
2003
·
1 author
·
other
·
Open access
24
citations
The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting
Journal of Advertising
·
2002
·
3 authors
208
citations