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Alex S.L. Tsang · Study
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Author
Alex S.L. Tsang
20 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0003-4972-0896
Works
20 shown
Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation
European Journal of Marketing
·
2021
·
4 authors
15
citations
Inspire me to purchase: Consumers’ personal control and preference for underdog brand positioning
Journal of Business Research
·
2020
·
2 authors
58
citations
Explaining socially responsible consumption
Journal of Consumer Marketing
·
2019
·
2 authors
99
citations
The misforecasted spoiler effect: Underlying mechanism and boundary conditions
Journal of Consumer Psychology
·
2015
·
2 authors
26
citations
Impact of firms׳ policies on Chinese industrial purchasers׳ ethical decision making
Journal of Purchasing and Supply Management
·
2014
·
3 authors
12
citations
Predicting handbill avoidance in Hong Kong and the UK
European Journal of Marketing
·
2014
·
3 authors
18
citations
Recovery strategy for group service failures
European Journal of Marketing
·
2013
·
4 authors
61
citations
Does delaying service-failure resolution ever make sense?
Journal of Business Research
·
2012
·
4 authors
35
citations
Making your online voice loud: the critical role of WOM information
European Journal of Marketing
·
2011
·
4 authors
183
citations
Linking sports sponsorship with purchase intentions
European Journal of Marketing
·
2011
·
3 authors
15
citations
Linking sports sponsorship with purchase intentions
European Journal of Marketing
·
2011
·
3 authors
116
citations
The interactive influence of country of origin of brand and product involvement on purchase intention
Journal of Consumer Marketing
·
2010
·
3 authors
133
citations
Power, conflict, and cooperation: The impact of guanxi in Chinese marketing channels
Industrial Marketing Management
·
2008
·
3 authors
219
citations
Predicting Premium Proneness
Journal of Advertising Research
·
2008
·
3 authors
23
citations
Factors affecting members' trust belief and behaviour intention in virtual communities
Behaviour and Information Technology
·
2008
·
2 authors
161
citations
A Study on Ethically Problematic Selling Methods in China with a Broaden Concept of Gray-marketing
Journal of Business Ethics
·
2007
·
2 authors
19
citations
Impacts of situational factors on buying decisions in shopping malls
European Journal of Marketing
·
2006
·
5 authors
99
citations
A Comparison of Shopping Behavior in Xi'an and Hong Kong Malls
Journal of International Consumer Marketing
·
2004
·
4 authors
35
citations
The art of gift giving in China
Business Horizons
·
2003
·
3 authors
57
citations
Military doctrine in crisis management: Three beverage contamination cases
Business Horizons
·
2000
·
1 author
23
citations