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Linking sports sponsorship with purchase intentions · Study

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ArticleLinking sports sponsorship with purchase intentions

Rala Kawas2011

Article2011

Linking sports sponsorship with purchase intentions

Rala Kawas · Gerard Prendergast · Alex S.L. Tsang

15 citations·0/0 files stored·European Journal of Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1989Social Identity Theory and the Organization 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification 1976Basking in reflected glory: Three (football) field studies.1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations 1989Schema Congruity as a Basis for Product Evaluation 1995Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members 2004Measuring Marketing Productivity: Current Knowledge and Future Directions 1993Sports fans: Measuring degree of identification with their team.

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2011Linking sports sponsorship with purchase intentionsarticle · 25 shared references 2015“I support your team, support me in turn!”article · 14 shared references 2014Superstars as Drivers of Organizational Identification: Empirical Findings from Professional Soccerarticle · 13 shared references 2014Superstars and disloyal football fans: factors influencing attraction to competitionarticle · 12 shared references 2017Linking sport team sponsorship to perceived switching cost and switching intentionsarticle · 12 shared references 2008The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Contextarticle · 11 shared references

Details

Year2011

Typearticle

Published2011-04-05

VenueEuropean Journal of Marketing

ISSN-L0309-0566

Languageen

Citations15

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1108/03090561122334455

openalex_workW4244044866

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