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Linking sports sponsorship with purchase intentions
16 references·1 citing·46 second hop
Linking sports sponsorship with purchase intentions (2011)Linking sports sponsorship with purchase …SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions (2003)Experiencing Products in the …A model of fan identification: antecedents and sponsorship outcomes (2003)A model of fan identification…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…An International Review of Sponsorship Research (1998)An International Review of Sp…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members (1995)Understanding the Bond of Ide…Sports fans: Measuring degree of identification with their team. (1993)Sports fans: Measuring degree…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Alumni and their alma mater: …Die-Hard and Fair-Weather Fans: Effects of Identification on BIRGing and CORFing Tendencies (1990)Die-Hard and Fair-Weather Fan…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…Basking in reflected glory: Three (football) field studies. (1976)Basking in reflected glory: T…Perception of the takaful operators’ performance towards customers’ intention in using medical takaful card among public sector (2018)Perception of the takaful ope…Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Constructive Consumer Choice Processes (1998)The impact of perceived corporate social responsibility on consumer behavior (2005)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1989Social Identity Theory and the Organization7,973 cited
  • 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification5,770 cited
  • 1976Basking in reflected glory: Three (football) field studies.2,360 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1995Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members1,258 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 1993Sports fans: Measuring degree of identification with their team.1,063 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1983Effectiveness of Celebrity Endorsers682 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 2003Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions669 cited
  • 1990

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Die-Hard and Fair-Weather Fans: Effects of Identification on BIRGing and CORFing Tendencies
658 cited
  • 2003A model of fan identification: antecedents and sponsorship outcomes629 cited
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    • 2018Perception of the takaful operators’ performance towards customers’ intention in using medical takaful card among public sector18 cited