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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Ka Lok Lee · Study

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Ka Lok Lee

2 works· latest 2005cluster: provisionalORCID 0000-0002-9720-950X

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i102

Citations1,049

Works here2

05

Most cited in this library

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis2005 · 595 citations
“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model2005 · 454 citations

Works

2 shown

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Journal of Marketing Research·2005·3 authors

595citations

“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model

Marketing Science·2005·3 authors

454citations