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Sanford L. Grossbart · Study
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Author
Sanford L. Grossbart
16 works
· latest 2006
· 1 institutions
cluster: provisional
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16
Citations
1,846
Works here
16
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Most cited in this library
Parental Style and Consumer Socialization of Children
1988 · 414 citations
Macromarketing: Past, Present, and Possible Future
2006 · 179 citations
The Impact of Comparative Advertising on Levels of Message Involvement
1990 · 160 citations
Manipulating Message Involvement in Advertising Research
1989 · 159 citations
Mothers' Communication Orientation and Consumer-Socialization Tendencies
1990 · 148 citations
Works
16 shown
Macromarketing: Past, Present, and Possible Future
Journal of Macromarketing
·
2006
·
2 authors
179
citations
Ethnography of an American Main Street
International Journal of Retail & Distribution Management
·
2005
·
2 authors
24
citations
The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption
Journal of Consumer Psychology
·
1992
·
3 authors
108
citations
Consumer Socialization and Frequency of Shopping with Children
Journal of the Academy of Marketing Science
·
1991
·
3 authors
108
citations
The Impact of Comparative Advertising on Levels of Message Involvement
Journal of Advertising
·
1990
·
3 authors
160
citations
Environmental dispositions and customer response to store atmospherics
Journal of Business Research
·
1990
·
4 authors
118
citations
Mothers' Communication Orientation and Consumer-Socialization Tendencies
Journal of Advertising
·
1990
·
3 authors
148
citations
An Investigation of Mothers' Communication Orientations and Patterns
ACR North American Advances
·
1990
·
2 authors
32
citations
An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy
Journal of Public Policy & Marketing
·
1990
·
2 authors
14
citations
Manipulating Message Involvement in Advertising Research
Journal of Advertising
·
1989
·
3 authors
159
citations
Parental Style and Consumer Socialization of Children
Journal of Consumer Research
·
1988
·
2 authors
414
citations
Influence of Involvement, Commitment and Familiarity on Brand Beliefs and Attitudes of Viewers Exposed to Alternative Ad Claim Strategies
Journal of Advertising
·
1988
·
3 authors
95
citations
Verbal and Visual References to Competition in Comparative Advertising
Journal of Advertising
·
1986
·
3 authors
69
citations
Cognitive Maps and Shopping Convenience
ACR North American Advances
·
1981
·
2 authors
17
citations
Optimal Stimulation Level and the Adoption Decision Process
Journal of Consumer Research
·
1976
·
3 authors
147
citations
Environmental sensitivity and shopping behavior
Journal of Business Research
·
1975
·
3 authors
54
citations