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Dawei Guan · Study
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Dawei Guan
1 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0009-0002-1267-4953
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Minor flaws are better: The positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
2023 · 41 citations
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Minor flaws are better: The positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Journal of Business Research
·
2023
·
4 authors
41
citations