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Avinash Malshe

24 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-9344-5559

h-index21

i1024

Citations1,851

Works here24

Most cited in this library

Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions2019 · 365 citations
Toward a Cultural Resource-Based Theory of the Customer2014 · 243 citations
Strategic Networking among Small Businesses in Small US Communities2007 · 138 citations
What makes strategy making across the sales-marketing interface more successful?2009 · 129 citations
Should I Stay or Should I Go? Identity and Well-Being in Sensemaking About Retention and Turnover2015 · 111 citations

Works

24 shown

Multilevel Value Co-Creation Within Key Accounts

Journal of Service Research·2024·3 authors

20citations

The sales-marketing interface: A systematic literature review and directions for future research

Industrial Marketing Management·2022·3 authors·review·Open access

46citations

Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface

International Journal of Research in Marketing·2021·4 authors·Open access

36citations

Sales enablement: conceptualizing and developing a dynamic capability

Journal of the Academy of Marketing Science·2020·4 authors

64citations

Tensions within the sales ecosystem: a multi-level examination of the sales-marketing interface

Journal of Business and Industrial Marketing·2020·2 authors·Open access

32citations

What drives customer Re-engagement? The foundational role of the sales-service interplay in episodic value co-creation

Industrial Marketing Management·2019·3 authors

Initiating value co-creation: Dealing with non-receptive customers

Journal of the Academy of Marketing Science·2018·2 authors

51citations

A Repertoire of Marketers' Trust-Building Strategies Within The Sales-Marketing Interface

Journal of Personal Selling and Sales Management·2017·2 authors

17citations

Key Skills for Crafting Customer Solutions Within an Ecosystem

Journal of Service Research·2015·2 authors

47citations

Should I Stay or Should I Go? Identity and Well-Being in Sensemaking About Retention and Turnover

Journal of Management·2015·4 authors·Open access

111citations

Toward a Cultural Resource-Based Theory of the Customer

Routledge eBooks·2014·3 authors·chapter

243citations

The Marketing–Sales Interface at the Interface: Creating Market-Based Capabilities through Organizational Synergy

Journal of Personal Selling and Sales Management·2012·3 authors

93citations

Exploration of sales-marketing interface nuances in Saudi Arabia

Journal of Business Research·2011·4 authors

28citations

An exploration of key connections within sales‐marketing interface

Journal of Business and Industrial Marketing·2011·1 author

41citations

Sales Buy-In of Marketing Strategies: Exploration of its Nuances, Antecedents, and Contextual Conditions

Journal of Personal Selling and Sales Management·2009·2 authors

54citations

What makes strategy making across the sales-marketing interface more successful?

Journal of the Academy of Marketing Science·2009·2 authors

129citations

How is marketers' credibility construed within the sales-marketing interface?

Journal of Business Research·2009·1 author

51citations

Marketing–sales interface configurations in B2B firms

Industrial Marketing Management·2009·3 authors·Open access

110citations

Strategic Networking among Small Businesses in Small US Communities

International Small Business Journal Researching Entrepreneurship·2007·3 authors

138citations