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How is marketers' credibility construed within the sales-marketing interface? · Study

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ArticleHow is marketers' credibility construed within the sales-marketing interface?

Avinash Malshe2009

Article2009

How is marketers' credibility construed within the sales-marketing interface?

51 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Employee Performance and Motivation

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References

1992Basics of Qualitative Research 1990Basics of qualitative research 1997An Examination of the Nature of Trust in Buyer-Seller Relationships 1988The Long Interview 2002Consumer Trust, Value, and Loyalty in Relational Exchanges 1993Factors Affecting Trust in Market Research Relationships 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis 2017Communication And Persuasion

Cited by

2014Qualitative sales research: an exposition of grounded theory 2011The Effect of Personal Relationship and Consultative Task Behaviors on Buyer Perceptions of Salesperson Trust, Expertise, and Loyalty 2020Sales enablement: conceptualizing and developing a dynamic capability 2020Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust 2012The Brand Leadership Scale: Development and Validation 2022The sales-marketing interface: A systematic literature review and directions for future research

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2017Strategic and operational alignment of sales-marketing interfaces: Dual paths within an SME configurationarticle · 20 shared references 2011An exploration of key connections within sales‐marketing interfacearticle · 18 shared references 2011Exploration of sales-marketing interface nuances in Saudi Arabiaarticle · 18 shared references 2009Sales Buy-In of Marketing Strategies: Exploration of its Nuances, Antecedents, and Contextual Conditionsarticle · 16 shared references 2017Interfacing and customer-facing: Sales and marketing selling centersarticle · 15 shared references 2009What makes strategy making across the sales-marketing interface more successful?article · 14 shared references

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Year2009

Typearticle

Published2009-02-14

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations51

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.jbusres.2009.01.004

openalex_workW2129804128

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2011An exploration of key connections within sales‐marketing interface

2016Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective