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How is marketers' credibility construed within the sales-marketing interface?

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References

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967 cited

2002Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context802 cited

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2012The Brand Leadership Scale: Development and Validation47 cited
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2016Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective41 cited
2011An exploration of key connections within sales‐marketing interface41 cited
2019When and how does sales manager physical attractiveness impact credibility: A test of two competing hypotheses39 cited
2014The Role of Sales in NPD : An Investigation of the U.S. Health‐Care Industry38 cited
2017Strategic and operational alignment of sales-marketing interfaces: Dual paths within an SME configuration37 cited
2021Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface36 cited
2017Interfacing and customer-facing: Sales and marketing selling centers36 cited
2012Managing trust in direct selling relationships33 cited
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