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Mingzhou Yu · Study

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Mingzhou Yu

2 works· latest 2018· 1 institutionscluster: provisionalORCID 0000-0002-3626-7669

h-index2

i102

Citations150

Works here2

18

Most cited in this library

The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention2018 · 103 citations
Consumers’ responses to negative publicity: the influence of culture on information search and negative word-of-mouth2018 · 47 citations

Works

2 shown

The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention

Journal of Product & Brand Management·2018·4 authors

103citations

Consumers’ responses to negative publicity: the influence of culture on information search and negative word-of-mouth

Journal of Brand Management·2018·3 authors

47citations