SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Bernard Catry · Study

Home/Author

Bernard Catry

5 works· latest 2007· 3 institutionscluster: provisional

h-index5

i105

Citations329

Works here5

74

76

77

03

07

Most cited in this library

The great pretenders: the magic of luxury goods2003 · 199 citations
Market Share Strategy and the Product Life Cycle1974 · 86 citations
Le luxe peut être cher, mais est-il toujours rare?2007 · 21 citations
Advertising in France: the advertiser‐advertising agency relationship1976 · 12 citations
A comparison of the advertising and sales force role for industrial and consumer activities respectively1977 · 11 citations

Works

5 shown

Le luxe peut être cher, mais est-il toujours rare?

Revue française de gestion·2007·1 author·Open access

21citations

The great pretenders: the magic of luxury goods

London Business School Review·2003·1 author·Open access

199citations

A comparison of the advertising and sales force role for industrial and consumer activities respectively

·1977·1 author·book

11citations

Advertising in France: the advertiser‐advertising agency relationship

European Journal of Marketing·1976·2 authors

12citations

Market Share Strategy and the Product Life Cycle

Journal of Marketing·1974·2 authors

86citations