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Yuanyuan Cai · Study

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Yuanyuan Cai

4 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-9268-8812

h-index4

i104

Citations90

Works here4

14

19

21

22

Most cited in this library

Influences of two modes of intergenerational communication on brand equity2014 · 43 citations
Stability or instability: the impact of brand concepts on logo design preferences2021 · 18 citations
Perceived unfairness increases desire for unique products: The role of need for social status2022 · 15 citations
Making an exciting brand big: Brand personality, logo size and brand evaluation2019 · 14 citations

Works

4 shown

Perceived unfairness increases desire for unique products: The role of need for social status

Psychology and Marketing·2022·2 authors

15citations

Stability or instability: the impact of brand concepts on logo design preferences

Journal of Brand Management·2021·3 authors

18citations

Making an exciting brand big: Brand personality, logo size and brand evaluation

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration·2019·2 authors

14citations

Influences of two modes of intergenerational communication on brand equity

Journal of Business Research·2014·3 authors

43citations