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ArticleInfluences of two modes of intergenerational communication on brand equity

Yuanyuan Cai2014

Article2014

Influences of two modes of intergenerational communication on brand equity

Yuanyuan Cai · Guangzhi Zhao · Jiaxun He

43 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1988On the Evaluation of Structural Equation Models 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1990Structural Model Evaluation and Modification: An Interval Estimation Approach 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1994Customer Loyalty: Toward an Integrated Conceptual Framework

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2016Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment 2019Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?2016Brand origin and country of production congruity: Evidence from the UK and China 2018Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model

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Year2014

Typearticle

Published2014-10-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations43

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2014.09.007

openalex_workW2155607206

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