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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Ye Wang · Study

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Ye Wang

10 works· latest 2020· 3 institutionscluster: provisionalORCID 0000-0003-2220-8956

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Citations1,264

Works here10

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Most cited in this library

Social Determinants of Mental Health: Where We Are and Where We Need to Go2018 · 983 citations
The Web Motivation Inventory2007 · 57 citations
The myths of beauty, age, and marriage: femvertising by masstige cosmetic brands in the Chinese market2019 · 42 citations
Understanding “Native Advertising” from the Perspective of Communication Strategies2017 · 39 citations
Individualism/collectivism, charitable giving, and cause‐related marketing: a comparison of Chinese and Americans2013 · 39 citations

Works

10 shown

Informing, Reinforcing, and Referencing: Chinese Male Consumers’ Interpretation of Luxury Advertising and Luxury Brands’ Presence on Chinese Social Media

Journal of Global Marketing·2020·3 authors

15citations

The symbolic meaning of luxury-lite fashion brands among younger Chinese consumers

Journal of Fashion Marketing and Management·2020·1 author

35citations

The myths of beauty, age, and marriage: femvertising by masstige cosmetic brands in the Chinese market

Social Semiotics·2019·2 authors

42citations

Social Determinants of Mental Health: Where We Are and Where We Need to Go

Current Psychiatry Reports·2018·5 authors·Open access

983citations

Understanding “Native Advertising” from the Perspective of Communication Strategies

Journal of Promotion Management·2017·2 authors

39citations

Product Placement in Top-Grossing Hollywood Movies: 2001–2012

Journal of Promotion Management·2016·2 authors

23citations

Examining Theory-Based Behavior-Change Constructs, Social Interaction, and Sociability Features of the Weight Watchers’ Online Community

Health Education & Behavior·2016·2 authors

13citations

Individualism/collectivism, charitable giving, and cause‐related marketing: a comparison of Chinese and Americans

International Journal of Nonprofit and Voluntary Sector Marketing·2013·1 author

39citations

Reporting on Health to Ethnic Populations: A Content Analysis of Local Health News in Ethnic Versus Mainstream Newspapers

Howard Journal of Communications·2013·2 authors

18citations

The Web Motivation Inventory

International Journal of Advertising·2007·4 authors

57citations