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Kyungwon Lee · Study

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Kyungwon Lee

5 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0003-1367-0444

h-index5

i103

Citations119

Works here5

17

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22

Most cited in this library

Towards a theory of brand love in services: the power of identity and social relationships2022 · 59 citations
Creating a world where anyone can belong anywhere: Consumer equality in the sharing economy2021 · 32 citations
Technological Workforce and Its Impact on Algorithmic Justice in Politics2019 · 14 citations
Ethics and Policy Issues for Internet Advertising: Targeting Multicultural Consumers in the Digital Marketing Era2017 · 8 citations
An empirical examination of consumer co-creation process2022 · 6 citations

Works

5 shown

An empirical examination of consumer co-creation process

Marketing Letters·2022·3 authors

6citations

Towards a theory of brand love in services: the power of identity and social relationships

Journal of service management·2022·3 authors

59citations

Creating a world where anyone can belong anywhere: Consumer equality in the sharing economy

Journal of Business Research·2021·3 authors

32citations

Technological Workforce and Its Impact on Algorithmic Justice in Politics

Customer Needs and Solutions·2019·4 authors

14citations

Ethics and Policy Issues for Internet Advertising: Targeting Multicultural Consumers in the Digital Marketing Era

Journal of Management Policy and Practice·2017·4 authors

8citations