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An empirical examination of consumer co-creation process · Study

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ArticleAn empirical examination of consumer co-creation process

Kyungwon Lee2022

Article2022

An empirical examination of consumer co-creation process

Kyungwon Lee · Can Uslay · Sengun Yeniyurt

6 citations·0/0 files stored·Marketing Letters

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Service and Product Innovation Digital Marketing and Social Media Open Source Software Innovations

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References

2010Signaling Theory: A Review and Assessment 2007Managing the co-creation of value 2009How Brand Community Practices Create Value 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality 2013Leveraging External Sources of Innovation: A Review of Research on Open Innovation 2010Consumer Cocreation in New Product Development 2014Value co-creation: concept and measurement 2006Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing

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2022Boosting creativity in co-creation with consumers in the fuzzy front-end of new product development: A literature review and organising frameworkarticle · 8 shared references 2015Brand value co-creation in a digitalized world: An integrative framework and research implicationsarticle · 6 shared references 2016Ten years of value cocreation: An integrative reviewarticle · 6 shared references 2021Value co-creation in the B2B context: a conceptual framework and its implicationsarticle · 6 shared references 2022Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a B2B2C ecosystemarticle · 6 shared references 2023Innovating With the Customer: Co-Creation Motives in Online Communitiesarticle · 6 shared references

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Year2022

Typearticle

Published2022-07-05

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations6

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/s11002-022-09638-3

openalex_workW4286247479

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