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Tai‐Yi Yu · Study
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Author
Tai‐Yi Yu
15 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0002-3821-7040
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Citations
659
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Most cited in this library
Understanding Taiwanese undergraduate students’ pro-environmental behavioral intention towards green products in the fight against climate change
2017 · 130 citations
Modelling the factors that affect individuals’ utilisation of online learning systems: An empirical study combining the task technology fit model with the theory of planned behaviour
2010 · 113 citations
Role of big data capabilities in enhancing competitive advantage and performance in the hospitality sector: Knowledge-based dynamic capabilities view
2022 · 110 citations
Identifying the critical factors for sustainable marketing in the catering: The influence of big data applications, marketing innovation, and technology acceptance model factors
2022 · 91 citations
Applying Text Mining, Clustering Analysis, and Latent Dirichlet Allocation Techniques for Topic Classification of Environmental Education Journals
2021 · 45 citations
Works
15 shown
Discovering how digital attitudes, control, self-efficacy and social norms influence the digital behavior decision-making of leisure and recreation activities participants
Current Psychology
·
2025
·
8 authors
20
citations
Big data meets sustainable marketing: A new integrated curriculum for hospitality education
Journal of Hospitality Leisure Sport & Tourism Education
·
2024
·
6 authors
11
citations
The roles of cognitive benefits and technology usage in predicting students’ sustainable behavioural intentions: The moderating roles of data literacy and marketing strategy
Journal of Hospitality Leisure Sport & Tourism Education
·
2024
·
6 authors
8
citations
Explore links among marketing knowledge, data literacy, skill improvement, and learning attitude in STEAM application for hospitality and tourism education
The International Journal of Management Education
·
2023
·
7 authors
15
citations
How big data applications and digital learning change students’ sustainable behaviours – the moderating roles of hard and soft skills
Interactive Learning Environments
·
2023
·
7 authors
1
citations
Discovery sustainable servicescape on behavioural intention practices and nationality: The moderating role of parasocial interaction
Journal of Retailing and Consumer Services
·
2022
·
6 authors
28
citations
Modelling competitive advantage using the concepts of big data and social media to develop a sustainability strategy
Tourism Review
·
2022
·
5 authors
27
citations
Student's perceptions of sharing platforms and digital learning for sustainable behaviour and value changes
Journal of Hospitality Leisure Sport & Tourism Education
·
2022
·
6 authors
25
citations
Exploration of Topic Classification in the Tourism Field with Text Mining Technology—A Case Study of the Academic Journal Papers
Sustainability
·
2022
·
4 authors
·
Open access
16
citations
Role of big data capabilities in enhancing competitive advantage and performance in the hospitality sector: Knowledge-based dynamic capabilities view
Journal of Hospitality and Tourism Management
·
2022
·
5 authors
110
citations
Identifying the critical factors for sustainable marketing in the catering: The influence of big data applications, marketing innovation, and technology acceptance model factors
Journal of Hospitality and Tourism Management
·
2022
·
5 authors
91
citations
Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining
Sustainability
·
2022
·
5 authors
·
review
·
Open access
19
citations
Applying Text Mining, Clustering Analysis, and Latent Dirichlet Allocation Techniques for Topic Classification of Environmental Education Journals
Sustainability
·
2021
·
3 authors
·
Open access
45
citations
Understanding Taiwanese undergraduate students’ pro-environmental behavioral intention towards green products in the fight against climate change
Journal of Cleaner Production
·
2017
·
3 authors
130
citations
Modelling the factors that affect individuals’ utilisation of online learning systems: An empirical study combining the task technology fit model with the theory of planned behaviour
British Journal of Educational Technology
·
2010
·
2 authors
113
citations