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Sang Jin Kim

13 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0001-9527-0174

h-index13

i1013

Citations1,006

Works here13

Most cited in this library

Sustainable marketing activities of traditional fashion market and brand loyalty2020 · 239 citations
Parasocial relationship effects on customer equity in the social media context2016 · 229 citations
Sustainable fashion index model and its implication2018 · 86 citations
Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products2021 · 75 citations
Understanding the role of service innovation behavior on business customer performance and loyalty2021 · 73 citations

Works

13 shown

The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type

Asia Pacific Journal of Marketing and Logistics·2023·3 authors

28citations

Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

Asia Pacific Journal of Marketing and Logistics·2021·4 authors

75citations

Understanding the role of service innovation behavior on business customer performance and loyalty

Industrial Marketing Management·2021·3 authors

73citations

Sustainable marketing activities of traditional fashion market and brand loyalty

Journal of Business Research·2020·3 authors

239citations

Corporate sustainability management under market uncertainty

Asia Pacific Journal of Marketing and Logistics·2019·4 authors

40citations

Environmental claims in online video advertising: effects for fast-fashion and luxury brands

International Journal of Advertising·2019·3 authors

59citations

Service innovations’ roles in long-term relationships with business customers

Journal of Global Scholars of Marketing Science·2019·4 authors

17citations

Fashion brand green demarketing: Effects on customer attitudes and behavior intentions

Journal of Global Fashion Marketing·2018·3 authors

45citations

Sustainable fashion index model and its implication

Journal of Business Research·2018·4 authors

86citations

The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products

Journal of Business Research·2017·3 authors

54citations

Parasocial relationship effects on customer equity in the social media context

Journal of Business Research·2016·3 authors

229citations

Country of origin and brand image influences on perceptions of online game quality

Journal of Consumer Behaviour·2015·3 authors

37citations

Sports sponsorship effects on customer equity: an Asian market application

International Journal of Advertising·2015·5 authors

24citations