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Zhang Yong · Study

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Zhang Yong

2 works· latest 1996· 1 institutionscluster: provisionalORCID 0000-0003-1206-854X

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Citations555

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96

Most cited in this library

Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions1996 · 347 citations
Chinese consumers’ evaluation of foreign products: the influence of culture, product types and product presentation format1996 · 208 citations

Works

2 shown

Chinese consumers’ evaluation of foreign products: the influence of culture, product types and product presentation format

European Journal of Marketing·1996·1 author

208citations

Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions

Journal of Advertising·1996·2 authors

347citations