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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Abhishek Pratap Yadav · Study

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Abhishek Pratap Yadav

2 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0002-6227-7270

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i102

Citations123

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Most cited in this library

Brand hate: A systematic literature review and future research agenda2022 · 103 citations
When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development2024 · 20 citations

Works

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When personalities collide: examining the impact of consumer and brand personalities’ interplay on brand hate development

Journal of Product & Brand Management·2024·1 author

20citations

Brand hate: A systematic literature review and future research agenda

International Journal of Consumer Studies·2022·2 authors·review

103citations