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Rui Zhu · Study

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Rui Zhu

14 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0002-5985-1235

h-index13

i1013

Citations1,901

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Most cited in this library

Blue or Red? Exploring the Effect of Color on Cognitive Task Performances2009 · 762 citations
Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects2007 · 205 citations
The Lonely Consumer: Loner or Conformer?2012 · 166 citations
Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions2005 · 150 citations
Gender differences in the meanings consumers infer from music and other aesthetic stimuli2010 · 139 citations

Works

14 shown

The lasting smell of temptation: Counteractive effects of indulgent food scents

Journal of Business Research·2022·4 authors

13citations

The Shape of Money: The Impact of Financial Resources on Product Shape Preference

Journal of the Association for Consumer Research·2019·3 authors·Open access

18citations

“Our” brand's failure leads to “their” product derogation

Journal of Consumer Psychology·2017·3 authors

13citations

Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance

Journal of Consumer Research·2017·3 authors

69citations

Environmental Disorder Leads to Self-Regulatory Failure

Journal of Consumer Research·2013·2 authors

86citations

Judging Product Effectiveness from Perceived Spatial Proximity

Journal of Consumer Research·2013·3 authors

65citations

The Lonely Consumer: Loner or Conformer?

Journal of Consumer Research·2012·3 authors

166citations

Gender differences in the meanings consumers infer from music and other aesthetic stimuli

Journal of Consumer Psychology·2010·2 authors

139citations

Blue or Red? Exploring the Effect of Color on Cognitive Task Performances

Science·2009·2 authors

762citations

The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations

Journal of Marketing Research·2009·2 authors

114citations

Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment

Journal of Consumer Research·2008·3 authors

98citations

Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects

Journal of Consumer Research·2007·2 authors

205citations

Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions

Journal of Marketing Research·2005·2 authors

150citations

The Influence of Regulatory Focus on Consumer Information Processing

ACR North American Advances·2003·2 authors

3citations