Article2010

Gender differences in the meanings consumers infer from music and other aesthetic stimuli

139 citations0/0 files storedJournal of Consumer Psychology

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Abstract Music can convey two meanings: one referential that consists of descriptive associations, and another embodied that is purely hedonic. We reasoned that consumer characteristics such as one's gender and Need for Cognition (NFC) can affect which meaning(s) of ad background music people use when forming product perceptions. Yet, are such meanings and their use unique to music, or could they extend to other forms of aesthetics? Two studies explore these issues, revealing parallel outcomes when background materials contain either music or graphic art designs: high (low) NFC males are sensitive to only referential (embodied) meaning, whereas females use both meanings.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 139 citations exist upstream.

References

1986Communication and Persuasion 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1984The Efficient Assessment of Need for Cognition 1961Emotion and Meaning in Music 1978Gender effects in decoding nonverbal cues.1991Exploring Differences in Males' and Females' Processing Strategies 1991Gender Differences in the Use of Message Cues and Judgments 2001Affect Monitoring and the Primacy of Feelings in Judgment

Cited by

2014Revisiting gender differences: What we know and what lies ahead 2010Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience 2010Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?2020Women and Suicidal Behavior 2016Effects of visual servicescape aesthetics comprehension and appreciation on consumer experience 2020Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.