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Qimei Chen · Study

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Qimei Chen

25 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0001-9857-1773

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Citations2,537

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Most cited in this library

Attitude toward the Site1999 · 877 citations
Attitude Toward The Site II: New Information2002 · 253 citations
Exploring the success factors of eCRM strategies in practice2004 · 154 citations
Regulatory focus and technology acceptance: Perceived ease of use and usefulness as efficacy2018 · 152 citations
The Immediate Impact of New Product Introductions on Stock Price: The Role of Firm Resources and Size*2008 · 132 citations

Works

25 shown

The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness

Journal of International Marketing·2022·4 authors

17citations

Understanding guests’ evaluation of green hotels: The interplay between willingness to sacrifice for the environment and intent vs. quality-based market signals

International Journal of Hospitality Management·2022·5 authors

48citations

Navigating Relationship Norms: An Exploration of How Content Strategies Improve Brand Valuation over Time

Journal of Advertising·2020·4 authors

13citations

Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM

Journal of Business Research·2020·3 authors

31citations

Regulatory focus and technology acceptance: Perceived ease of use and usefulness as efficacy

Cogent Business & Management·2018·3 authors·Open access

152citations

It's the thought that counts: The effects of construal level priming and donation proximity on consumer response to donation framing

Journal of Business Research

·2017

·3 authors

76citations

Enhancing Stock Market Return with New Product Preannouncements: The Role of Information Quality and Innovativeness

Journal of Product Innovation Management·2015·3 authors

43citations

Time will tell: managing post-purchase changes in brand attitude

Journal of the Academy of Marketing Science·2015·3 authors

43citations

The Synergetic Effect of Multinational Corporation Management's Social Cognitive Capability on Tacit-Knowledge Management: Product Innovation Ability Insights from Asia

Journal of International Marketing·2015·3 authors

58citations

Managing sub-branding affect transfer: the role of consideration set size and brand loyalty

Marketing Letters·2014·4 authors

26citations

Consumption in the public eye: The influence of social presence on service experience

Journal of Business Research·2011·3 authors

86citations

Linking customer resources to firm success: The role of marketing program implementation

Journal of Business Research·2010·3 authors

62citations

Service recommendations and customer evaluations in the international marketplace: Cultural and situational contingencies

Journal of Business Research·2009·3 authors

39citations

The Immediate Impact of New Product Introductions on Stock Price: The Role of Firm Resources and Size*

Journal of Product Innovation Management·2008·2 authors

132citations

A Critical Review of the E-Satisfaction Literature

American Behavioral Scientist·2008·3 authors

55citations

Knowledge Transfer between Multinational Corporations’ Headquarters and Their Subsidiaries: Influences on and Implications for New Product Outcomes

Journal of International Marketing·2008·4 authors

106citations

Investigating antecedents of technology acceptance of initial eCRM users beyond generation X and the role of self-construal

Electronic Commerce Research·2007·3 authors

72citations

Contextual Priming and Applicability: Implications for Ad Attitude and Brand Evaluations

Journal of Advertising·2007·2 authors

77citations

Media Usage as Health Segmentation Variables

Journal of Health Communication·2007·4 authors

34citations

The Affective and Cognitive Impacts of Perceived Touch on Online Customers' Intention to Return in the Web-based eCRM Environment

Journal of Electronic Commerce in Organizations·2007·3 authors

30citations

Exploring the success factors of eCRM strategies in practice

Journal of Database Marketing & Customer Strategy Management·2004·2 authors·Open access

154citations

The Behavioral Implications of Consumer Trust Across Brick-and-Mortar and Online Retail Channels

Journal of Marketing Channels·2004·3 authors

26citations

Attitude Toward The Site II: New Information

Journal of Advertising Research·2002·3 authors

253citations

Post-Adoption Attitudes To Advertising On The Internet

Journal of Advertising Research·2002·2 authors

27citations

Attitude toward the Site

Journal of Advertising Research·1999·2 authors

877citations