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ArticleTime will tell: managing post-purchase changes in brand attitude

Yi He2015

Article2015

Time will tell: managing post-purchase changes in brand attitude

Yi He · Qimei Chen · Dana L. Alden

43 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1999Well-being : the foundations of hedonic psychology 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1986The Social Life of Things 1986The cultural biography of things: commoditization as process 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 2005Consumer Culture Theory (CCT): Twenty Years of Research 1981Attitudes and Persuasion: Classic and Contemporary Approaches

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2017The Power of Politics in Branding 2021How does a brand's psychological distance in an advergame influence brand memory of the consumers?2021The influence of product innovation messages on the intention to purchase incumbent products 2021Can you represent me? The influence of consumers' self-congruity on their brand loyalty behavior 2024Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory

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Year2015

Typearticle

Published2015-05-06

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations43

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11747-015-0444-7

openalex_workW258371659

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2022Customer brand engagement behaviors: the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection

2020Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services

2024The Influence of Brand Greenwashing on EV Purchase Intention: The Moderating Role of Consumer Innovativeness and Peer Brand Attitude