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Ravi Dhar · Study
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Author
Ravi Dhar
95 works
· latest 2025
· 2 institutions
cluster: provisional
ORCID 0000-0002-7796-5324
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75
Citations
15,399
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Most cited in this library
Consumer Choice between Hedonic and Utilitarian Goods
2000 · 2,236 citations
Consumer Preference for a No‐Choice Option
1997 · 996 citations
Licensing Effect in Consumer Choice
2006 · 966 citations
Up Close and Personal: Investor Sophistication and the Disposition Effect
2006 · 841 citations
Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice
2005 · 706 citations
Works
60 shown
The (Better) Road Not Taken: Setting a Goal Reduces Switching to More Effective Alternatives
Journal of Consumer Research
·
2025
·
3 authors
·
Open access
2
citations
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile
Journal of Consumer Research
·
2024
·
5 authors
24
citations
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood
Marketing Letters
·
2022
·
3 authors
·
Open access
23
citations
In the face of self-threat: Why ambivalence heightens people’s willingness to act
Organizational Behavior and Human Decision Processes
·
2021
·
3 authors
8
citations
Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices
Journal of Marketing Research
·
2021
·
3 authors
29
citations
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products
Journal of Consumer Research
·
2021
·
4 authors
63
citations
When Does Altruism Trump Self-Interest? The Moderating Role of Affect in Extrinsic Incentives
Journal of the Association for Consumer Research
·
2019
·
3 authors
23
citations
The Uncertain Self: How Self-Concept Structure Affects Subscription Choice
Journal of Consumer Research
·
2019
·
2 authors
60
citations
By-Brand or By-Category? The Effect of Display Format on Brand Extension Evaluation
Journal of Retailing
·
2019
·
2 authors
24
citations
You Don’t Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals
Journal of the Association for Consumer Research
·
2018
·
2 authors
·
Open access
10
citations
Nudging healthy choices with the 4Ps framework for behavior change
Edward Elgar Publishing eBooks
·
2018
·
5 authors
·
chapter
1
citations
Apples, Oranges, and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions
Journal of Consumer Research
·
2018
·
2 authors
21
citations
Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings
Journal of Consumer Research
·
2018
·
3 authors
69
citations
Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers
Journal of Consumer Research
·
2015
·
3 authors
97
citations
Nudging Individuals Toward Healthier Food Choices with the 4 P’s Framework for Behavior Change
Oxford University Press eBooks
·
2015
·
4 authors
·
chapter
2
citations
Dynamics of Goal-Based Choice
Routledge eBooks
·
2015
·
2 authors
·
chapter
20
citations
Framing Choice As an Opportunity Encourages Situational Attribution
ACR North American Advances
·
2015
·
3 authors
5
citations
Positive consequences of conflict on decision making: When a conflict mindset facilitates choice.
Journal of Experimental Psychology General
·
2014
·
4 authors
48
citations
Why Choosing Healthy Foods is Hard, and How to Help: Presenting the 4Ps Framework for Behavior Change
Customer Needs and Solutions
·
2014
·
3 authors
·
Open access
38
citations
When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
Journal of Consumer Research
·
2014
·
3 authors
307
citations
Authenticity is Contagious: Brand Essence and the Original Source of Production
Journal of Marketing Research
·
2014
·
2 authors
328
citations
Moments of Truth: Nudges At the Point of Consumption in an Office Setting
ACR North American Advances
·
2014
·
3 authors
1
citations
Negativity bias and task motivation: Testing the effectiveness of positively versus negatively framed incentives.
Journal of Experimental Psychology Applied
·
2013
·
2 authors
·
Open access
68
citations
A dual‐system framework to understand preference construction processes in choice
Journal of Consumer Psychology
·
2013
·
2 authors
173
citations
Refining the dual‐process theory of preference construction: A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien
Journal of Consumer Psychology
·
2013
·
2 authors
9
citations
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
Journal of Marketing Research
·
2013
·
3 authors
52
citations
Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments
Journal of Marketing Research
·
2013
·
3 authors
63
citations
Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate
SSRN Electronic Journal
·
2013
·
3 authors
·
preprint
·
Open access
47
citations
It's the Journey that Matters: The Effects of Feelings of Movement Toward a Goal on Reward Value
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
·
2013
·
3 authors
·
other
0
citations
Show Me the Number: Communicating Probabilities and Tradeoffs in Real Estate Transactions
·
2013
·
4 authors
0
citations
Adding Small Differences Can Increase Similarity and Choice
Psychological Science
·
2012
·
3 authors
14
citations
When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion
Journal of Marketing Research
·
2012
·
3 authors
·
Open access
90
citations
Bridging the gap between joint and individual decisions: Deconstructing preferences in relationships
Journal of Consumer Psychology
·
2012
·
2 authors
54
citations
The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality
Journal of Marketing Research
·
2011
·
3 authors
86
citations
Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice
Journal of Marketing Research
·
2011
·
2 authors
160
citations
Owning More can Feel Worse than Owning Less
PsycEXTRA Dataset
·
2011
·
3 authors
·
dataset
1
citations
Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles
Journal of Marketing Research
·
2010
·
2 authors
194
citations
Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation
Journal of Marketing Research
·
2010
·
3 authors
136
citations
Trade-Offs and Depletion in Choice
Journal of Marketing Research
·
2010
·
4 authors
131
citations
The Effect of Decision Order on Purchase Quantity Decisions
Journal of Marketing Research
·
2010
·
3 authors
33
citations
Positive Upshots of Anger in Decision-Making
ACR North American Advances
·
2010
·
3 authors
3
citations
Endowment Effects for Products with Negative vs. Positive Attributes
SSRN Electronic Journal
·
2010
·
4 authors
·
preprint
·
Open access
1
citations
Ironic Effects of Goal Activation on Choice
PsycEXTRA Dataset
·
2010
·
2 authors
·
dataset
1
citations
Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice
Journal of Marketing Research
·
2009
·
3 authors
142
citations
The Impact of Clientele Changes: Evidence from Stock Splits
RePEc: Research Papers in Economics
·
2009
·
4 authors
·
preprint
37
citations
Deciding without Resources: Resource Depletion and Choice in Context
Journal of Marketing Research
·
2009
·
4 authors
358
citations
Opportunity Cost Neglect
Journal of Consumer Research
·
2009
·
5 authors
·
Open access
319
citations
Anticipating Adaptation to Products
Journal of Consumer Research
·
2009
·
3 authors
·
Open access
79
citations
Reinforcing "shoulds": The effect of mindsets on sequential choices
PsycEXTRA Dataset
·
2009
·
3 authors
·
dataset
2
citations
Persuasion under the radar: The effects of question wording on product evaluation
PsycEXTRA Dataset
·
2009
·
4 authors
·
dataset
1
citations
Beyond rationality: The content of preferences
Journal of Consumer Psychology
·
2008
·
2 authors
47
citations
Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
Journal of Consumer Research
·
2008
·
3 authors
312
citations
When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice
Journal of Consumer Research
·
2007
·
3 authors
124
citations
Preference Fluency in Choice
Journal of Marketing Research
·
2007
·
4 authors
558
citations
The Shopping Momentum Effect
Journal of Marketing Research
·
2007
·
3 authors
212
citations
Seeing the Forest or the Trees: Implications of Construal Level Theory for Consumer Choice
Journal of Consumer Psychology
·
2007
·
2 authors
286
citations
Where there is a way, is there a will? The effect of future choices on self-control.
Journal of Experimental Psychology General
·
2007
·
2 authors
149
citations
Deciding Without Resources: Psychological Depletion and Choice in Context
SSRN Electronic Journal
·
2007
·
4 authors
·
preprint
·
Open access
43
citations
The Costs and Benefits of Temptation in Consumer Choice
ACR Asia-Pacific Advances
·
2007
·
2 authors
0
citations
Subgoals as substitutes or complements: The role of goal accessibility.
Journal of Personality and Social Psychology
·
2006
·
3 authors
371
citations