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Yue Huang · Study

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Yue Huang

8 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0002-7544-1797

h-index8

i107

Citations362

Works here8

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Most cited in this library

Factors Affecting Chinese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce2021 · 85 citations
The impact of the absence of grammatical tense in L1 on the acquisition of the tense-aspect system in L22004 · 65 citations
Brand naming in China: a linguistic approach1997 · 60 citations
Initiatives and challenges in using gamification in transportation: a systematic mapping2022 · 57 citations
Analysis of park and ride mode choice behavior under multimodal travel information service2021 · 38 citations

Works

8 shown

Park‐and‐ride choice behaviour under multimodal travel information—Analysis based on panel mixed logit model

IET Intelligent Transport Systems·2023·5 authors·Open access

8citations

Initiatives and challenges in using gamification in transportation: a systematic mapping

European Transport Research Review·2022·5 authors·Open access

57citations

Analysis of park and ride mode choice behavior under multimodal travel information service

Transportation Letters·2021·4 authors

38citations

Factors Affecting Chinese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce

Asian Social Science·2021·2 authors·Open access

85citations

The role of language and culture in marketing communication

Journal of Asian Pacific Communication·2005·2 authors

15citations

The impact of the absence of grammatical tense in L1 on the acquisition of the tense-aspect system in L2

IRAL - International Review of Applied Linguistics in Language Teaching·2004·2 authors

65citations

Brand naming in China: a linguistic approach

Marketing Intelligence & Planning·1997·2 authors

60citations

Chinese Brand Naming: From General Principles to Specific Rules

International Journal of Advertising·1997·2 authors

34citations