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Chunling Yu · Study
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Author
Chunling Yu
9 works
· latest 2020
· 2 institutions
cluster: provisional
ORCID 0000-0001-7543-3773
Works
9 shown
What Influences Adoption of Green Award Criteria in a Public Contract? An Empirical Analysis of 2018 European Public Procurement Contract Award Notices
Sustainability
·
2020
·
2 authors
·
Open access
54
citations
Hedonic Shopping Value and Impulse Buying Behavior in Transitional Economies: A Symbiosis in the Mainland China Marketplace
Palgrave Macmillan UK eBooks
·
2016
·
2 authors
·
chapter
54
citations
Consumer reactions to corporate social responsibility brands: the role of face concern
Journal of Consumer Marketing
·
2016
·
3 authors
42
citations
EFFECT OF EVENT VALENCE ON FUTURE TIME PERCEPTION AND CHOICES: A CONSTRUAL-LEVEL PERSPECTIVE
PSYCHOLOGIA
·
2013
·
1 author
·
Open access
0
citations
Segmenting blood donors in developing countries
Marketing Intelligence & Planning
·
2012
·
3 authors
11
citations
How Do Reference Groups Influence Self-Brand Connections among Chinese Consumers?
Journal of Advertising
·
2012
·
2 authors
37
citations
Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework
Journal of Interactive Marketing
·
2012
·
3 authors
1,061
citations
Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace
Journal of Brand Management
·
2010
·
2 authors
205
citations
Global brand equity model: combining customer‐based with product‐market outcome approaches
Journal of Product & Brand Management
·
2008
·
3 authors
108
citations