Impulsive consumer buying behavior is a widely recognized phenomenon. Considerable academic research has taken place in order to identify its antecedents. This research has led to the widespread acceptance that impulse buying behavior is a result of emotional or hedonic motivations (Basin et al , 1994). This account of hedonic shopping value (HSV) provides insights into impulse buying. However, the phenomenon of impulse buying is more complicated and multifaceted than we have assumed (Hausman, 2000). We need to identify different types of HSV that cause impulsive buying, and which most triggers impulse purchases. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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